Design with Purpose. Build with Clarity.
I believe strong design should feel simple, intentional, and grounded in a clear idea. My goal is to create visual identities that work in real-world contexts and communicate with confidence.
Each project is an opportunity to shape a visual system that feels consistent and meaningful. I approach every identity with attention to detail, a focus on usability, and a commitment to delivering work that supports the brand’s long-term growth.
If you’re looking to develop or refine your brand, I’d be glad to help bring your vision forward.
Each project is an opportunity to shape a visual system that feels consistent and meaningful. I approach every identity with attention to detail, a focus on usability, and a commitment to delivering work that supports the brand’s long-term growth.
If you’re looking to develop or refine your brand, I’d be glad to help bring your vision forward.
A Path Shaped by Design.
I’m Sahand Badeli, a Senior Brand Designer and Art Director based in London. I studied graphic design and have spent the past years working across agencies, startups, and companies, creating visual identities, packaging, and campaign visuals for a wide range of projects.
My experience across different creative environments has shaped my approach to design. I focus on building identities that are clear, well-crafted, and true to each brand’s character. Design has always been my way of solving problems and giving ideas a visual voice.
Feel free to explore my portfolio and see the projects I’ve contributed to.
My experience across different creative environments has shaped my approach to design. I focus on building identities that are clear, well-crafted, and true to each brand’s character. Design has always been my way of solving problems and giving ideas a visual voice.
Feel free to explore my portfolio and see the projects I’ve contributed to.
Fadjr International Theater Festival
3rd Prize in Visual Identity Section For Sokoot Theater Group
KHAYYAM 2017 INTERNATIONAL PHOTOGRAPHY Contest
Kamal-ol-Molk Gold Trophy in city category
KHAYYAM 2017 INTERNATIONAL PHOTOGRAPHY Contest
FIAP Ribbon in open monochrome category
Samuel & Kevin Brand Design Contest
1st Prize
Flag Poster Design Festival
2nd Prize in Iran Flag Poster Design
Freelancer
Brand Designer & Art Director
2024 - Present
LuxMax
Creative Brand Designer
2023 - 2024
Karnameh
Art Director, Brand Designer
2022 - 2023
Badkoobeh Design Agency
Art Director, Senior Designer
2021 - 2022
Ide Parvaran Design Agency
Design Director, Senior Designer
2019 - 2021
Tarh Baran Design Agency
Senior Graphic Designer
2017 - 2019
Royal Taramesh Holding
Graphic Designer
2015 - 2017
Process
Process
Process
Process
Process
Research & Direction
Review the brief, study the market, and gather visual references to define a clear creative direction for the project.
Concept Exploration
Early ideas take shape through logo sketches, typography choices, and color directions to explore different visual paths.
Design Development
The chosen concept is refined into a full identity system, final logo, color palette, typography, and key brand applications.
Delivery
You receive organised final files, essential assets, and a simple brand guideline to ensure consistent use across all touchpoints.