(About)

Sahand

Badeli

(Mission)
Design with Purpose: Bringing Brands to Life Through Creativity.
Design is my passion and purpose. I’m dedicated to crafting impactful brand identities and visuals that push boundaries and inspire.

I go beyond aesthetics to create stories and experiences that truly connect with people. Every project is an opportunity to combine creativity and strategy, transforming ideas into meaningful brand experiences.

Creating outstanding brands isn’t just my goal—it’s what drives me. From concept to execution, I’m committed to delivering designs that leave a lasting impression in a constantly evolving creative landscape. Let’s embark on this journey together, where innovation and purpose bring your vision to life.
(Story)
From Tehran to London: My Journey in Crafting Brands That Inspire.
I’m Sahand Badeli, a Senior Brand Designer and Art Director originally from Tehran, now living in London. Throughout my design journey, I’ve worked across a wide range of creative environments, from collaborating with design agencies on diverse projects to partnering with startups and companies to shape distinctive brand identities, packaging and campaigns.

For me, design is more than a profession, it’s a fusion of creativity, storytelling, and precision. My journey is enriched by a strong foundation in photography, which adds depth and a unique perspective to my work.

Take a moment to explore my portfolio, where artistic vision meets professional expertise. Together, we can elevate your brand and create something remarkable.
(Awards)
award
(2017)
Fadjr International Theater Festival
3rd Prize in Visual Identity Section For Sokoot Theater Group
award
(2017)
KHAYYAM 2017 INTERNATIONAL PHOTOGRAPHY Contest
Kamal-ol-Molk Gold Trophy in city category
award
(2017)
KHAYYAM 2017 INTERNATIONAL PHOTOGRAPHY Contest
FIAP Ribbon in open monochrome category
award
(2015)
Samuel & Kevin Brand Design Contest
1st Prize
award
(2014)
Flag Poster Design Festival
2nd Prize in Iran Flag Poster Design
(Experience)
(Company)
(Position)
(Date)
Freelancer
Brand Designer & Art Director
2023 - Present
LuxMax
Creative Brand Designer
2023 - 2024
Karnameh
Art Director, Brand Designer
2022 - 2023
Badkoobeh Design Agency
Art Director, Senior Designer
2021 - 2022
Ide Parvaran Design Agency
Design Director, Senior Designer
2019 - 2021
Tarh Baran Design Agency
Senior Graphic Designer
2017 - 2019
Royal Taramesh Holding
Graphic Designer
2015 - 2017
Process
Process
Process
Process
Process
Process Images
(01)

Discovery

This phase is about understanding the brand's core, its purpose, audience, and personality to build a strong creative foundation.
Brand Audit & Research
Competitor & Market Analysis
Moodboard & Inspiration Gathering
(02)

Strategy & Concept

Ideas begin to take shape here. This phase involves defining the brand direction and visual language before any design begins.
Brand Positioning & Personality
Creative Direction & Moodboards
Initial Logo Sketches & Conceptual Exploration
(03)

Design Development

The visual identity comes to life through crafted design elements, refined and tested for consistency and impact.
Logo Design & Variations
Typography, Color Palette, and Iconography
Brand Collateral Mockups & Feedback Rounds
(04)

Delivery & Implementation

The final identity is systematized and prepared for real-world use, ensuring the brand looks great across all touchpoints.
Brand Guidelines & Style Guide
Final Logo Files & Assets
Application Mockups & Support for Launch

Let's create a masterpiece together

Let's collaborate and craft an unforgettable journey. Elevate your brand with precision, creativity, and seamless design excellence. Connect now.
Contact. Me