Alibaba

Alibaba's food products prioritize innovation and understanding consumer preferences, focusing on organic protein and vegetable offerings meeting global standards for healthy nutrition. Seeking a unified message, the brand aimed for a visual identity reflecting health, organic production, connection with nature, and promotion of wholesome food.

Logo design Concept

For the Alibaba brand logo, I fused the iconic hat of the Alibaba character with the imagery of an organic food bowl topped with a leaf, creating a distinctive and memorable logo. The logotype was seamlessly integrated at the base, ensuring cohesive design. A thoughtfully selected color palette, along with diverse logo variations and captivating patterns, was applied across various brand touchpoints to achieve a unified visual identity.

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