Shahr Farhang

Shahr Farhang Cultural and Artistic Institute is dedicated to producing high-quality films and television programs. With a focus on arts, culture, and significant social and political themes, Shahr Farhang has built a reputation for its professional and impactful content. The institute also serves as a producer for cinematic films and documentary projects.

Design Concept

The logo and visual identity were crafted to establish a unique, cohesive brand image that can adapt to various professional settings. Designed in Persian, the logotype highlights the institute’s cultural roots while presenting a modern, professional appearance. The logo features a dove perched on the edge of a frame, symbolizing both the viewfinder of a camera and a window into stories and perspectives. This dove embodies the brand’s values of communication, peace, and inspiration.As a universal symbol, the dove represents peace, unity, and tranquility and continues to inspire individuals from all walks of life. Doves are present in our everyday lives, observing the world around us, and they hold a deep-rooted significance across religious, cultural, and historical contexts.

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